The market of spirituality

Spirituality does not only contribute to the well-being and growth of individuals as it can also have the same effect on the economy.

Spirituality can be characterised as a niche market as it only targets a specific segment of consumers. In this way, this practice generates employment whereby businesses provide products and services normally used during rituals and healing sessions.

Did you know? In 2020, the Indian and Religious market achieved value of USD 44 Billion

The highlights of this blog consist of two elements: ‘Handcraft and Spiritual Craftmanship’ and ‘Cure and Spiritual Healing’ (Tibbe, 2019). And yes! Commercialising spirituality may seem odd however it is inevitable because the use of physical materials is required most of the time.

Handcraft and Spiritual Craftmanship

Handcraft and Spiritual Craftmanship refers to the manual work involved in spirituality. It also requires creativity and a sense of knowledge. Whether it is in the creation of jewellery, crystals, sage bundles, or ointment.

My go-to spiritual crafting pages:

@real_and_precious_mauritius

@mystiquecrystals_mtius

Cure and Spiritual Healing

Cure and Spiritual Healing consists of the use of energy and natural remedies to cure physical or mental illnesses. As I talked about previously in the section about my personal interest, life alignment is considered as spiritual healing. From my personal experience, this process has opened my eyes and mind about various aspect of life, my life, and the habits that we acquire automatically but do not necessarily the danger of underestimating the agenda of our routines.

Life alignment as well as other healing processes such as crystal healing, tarot reading, and Qigong therapy are services and individuals make a living out of them. As a matter of fact, professionals in spirituality possess certificates and years of expertise to carry out their services.

I could also deduce that monotheist traditions are conserved in traditional societies. For instance, Mauritians tend to conform to the six groups of religion: Hindus, Roman Catholics, Muslims, Anglicans, Presbyterians, and Seventh-day Adventists (International Religious Freedom Report, 2019). Within a confrontational approach, Mauritians embrace their sense of belonging to their respective religion and often reject the idea of discovering alternatives.

In this way, it can be said that the market of spirituality is thriving in liberal societies and mostly the westernised part of the world. It could take some time to get there here in Mauritius, however we are on the right track!

References EMR. (2020). Indian Religious and Spiritual Market Outlook. https://www.expertmarketresearch.com/reports/indian-religious-and-spiritual-market

International Religious Freedom Report. (2019). MAURITIUS 2019 INTERNATIONAL RELIGIOUS FREEDOM REPORT Executive Summary. https://www.state.gov/wp-content/uploads/2020/06/MAURITIUS-2019-INTERNATIONAL-RELIGIOUS-FREEDOM-REPORT.pdf

Tibbe, R. R. (2019). Ecology–Community–Spirituality: Holistic Lifestyles on the “Markets of Singularities.” Penn State University Press, 30(3), 549–552. https://muse-jhu-edu.eu1.proxy.openathens.net/article/744689

Pictures from WIX media.